With the help of RevenueCloudFX’s extensive suite of marketing technology, our clients get more out of their campaigns. From in-depth campaign insights to actionable data, RevenueCloudFX empowers businesses to do more with their campaign data and accelerate their ROI. On-page SEO and off-page SEO already seem like a lot to take in, but it’s not the entire landscape of SEO. You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc. This is because the user can see the URL both in the address bar and on the SERPs. And based on that information, users a) can choose to click on some results over the others and b) know where they are on the website.

As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site. List common questions people ask about your topic, business or niche.

Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs.

Title tag tips for better traffic

On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.

Having a website that is supported by an up-to-date technological infrastructure is a good starting point for your on-page SEO strategies. On-page SEO or on-site SEO is optimizing web pages on your business website to improve search engine rankings. It focuses on making changes to client-facing website resources on the website and HTML source code like content, site accessibility, and page speed. On-site optimizations ensure search engines understand what your website is about and your offerings.

Add Engaging Calls-to-Action

It determines how well your website ranks for specific search queries, ultimately driving organic traffic and increasing conversions. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking. Meta descriptions appear in search results below the title tag.

You can print it out or make a copy of the Google Doc to use when publishing pages or running content audits. Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive.

• H1 tags are important, but they’re not the most important element on a website or in a piece of content.
• In 2014, Google announced that HTTPS has become a (lightweight) ranking signal.
• One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement.
• Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience.
• However, when combined with other on-page elements (like the ones discussed here), title tags can help you provide context and demonstrate your site’s relevancy.

Remember, On Page SEO is not a one-off task but an ongoing process. This description works because it’s short but sweet, aptly describing the appeal of a dress in one sentence. Website navigation plays a significant role in a user’s online shopping experience.

How to optimize your website for on-page SEO

Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions. I know, I know, this is SEO Anomaly not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks).