Although this can be scaled, it’s essentially a one-to-one experience. Because Google’s algorithm considers more than 200 ranking factors at once, it’s impossible to give a definitive answer. Backlink outreach can be a long process so you don’t want to waste your time trying BHS Links to acquire low quality links that won’t help your site. Backlinks are one of the most important ranking factors for your website.

And if we scale these up, it should lead to even more passive links in the future. And, if you’re lucky, you should find at least one broken link on that page. Then, once you’ve found a page with lots of outbound links, run Check My Links on that page. If you want to go more advanced with your content optimization, you can use something like Clearscope. After all, the terms in your URL represent a high-level overview of what your page is about. For example, for my guide to email marketing, my URL is /email-marketing-guide.

That way, you’ll not only understand how it works but you’ll spend your time and money on the RIGHT aspects of SEO. The LinkedIn algorithm gives significant weight to your activity on the platform. Consistently publish insightful, thought-provoking content about your niche and engage with your feed. Comments, reactions, and interactions have a direct impact on your visibility in search results. Organically incorporate primary keywords, keyword variations, and semantically relevant terms to describe your career.

Outline Content To Match Search Intent

SEO, or search engine optimization, is the strategic process of enhancing a website’s visibility and ranking on search engine results pages to increase organic traffic and online presence. By doing keyword research, you will be able to create content that aligns with your business and gets people to your website. This will enable you to set up an SEO strategy and plan to continue working on this throughout the year. That’s why it’s important to create a realistic plan and keep yourself (or your team) to it. This might feel like a lot of effort, but remember that SEO not only brings more traffic to your site, it also helps build your brand and increase user loyalty in the long run.

Google presents local search results with a map followed by three organic search results. For example, when users search for “restaurants in Seattle”, the SERP will present three local businesses along with a snippet of their locations in Google Maps as the top results. Local SEO is an activity of improving local businesses’ visibility on search results. It gives more exposure and allows businesses to promote their brands, products, and services to local communities. As the go-to search engine, Google processes more than 3.5 billion searches per day.

Google AI Overviews are here: The SEO impact and 5 steps brands need to take

The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. As AI tools continue to reshape how individuals access online information, it’s important to recognize how they also affect your marketing efforts. They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results.

• You need to make sure that these users are able to view, read, and navigate your website from their mobile devices.
• Build Credibility With Users – Users trust search engines, and having a presence in the top positions for the keywords the user is searching increases the website’s trust.
• Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video).

You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy. Link building is something is something that preoccupies the SEO industry. To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques.